Two-thirds of EU enterprises use social media
In 2025, 63.6% of enterprises in the EU with 10 or more employees used any type of social media, up from 61.1% in 2023.
Enterprises use social media for example to increase their online presence, improve marketing, communicate with partners, customers, and other organisations, and facilitate collaboration and knowledge-sharing.
Malta had the biggest share of enterprises using social media (88.2%), followed by Finland (87.6%) and Denmark (86.1%), while Bulgaria (41.5%), Croatia (46.0%) and Hungary (47.3%) reported the lowest shares.
Source dataset: isoc_cismt
The use of social media was greater among the larger enterprises in the EU. Among small enterprises, 60.6% used social media. This share rose to 76.2% for medium enterprises and 89.1% for large enterprises.
For more information
- Statistics Explained article on social media - statistics on the use by enterprises
- Thematic section on digital economy and society
- Database on digital economy and society
- Digitalisation in Europe – 2026 edition
Methodological notes
- Data come from the 2025 EU survey on ICT usage and e-commerce in enterprises and refer to all enterprises with at least 10 employees or self-employed persons (in NACE Rev. 2 sections C to J, L to N and group 95.1). Further methodological information related to the survey can be found here.
- Small enterprises have 10-49 employees or self-employed persons, medium enterprises have 50-249 employees or self-employed persons and large enterprises have 250 or more employees or self-employed persons.
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