Commission launches investigation into Shein under the Digital Services Act

Today, the European Commission has opened formal proceedings against Shein, under the Digital Services Act, for its addictive design, the lack of transparency of recommender systems, as well as the sale of illegal products, including child sexual abuse material.

More specifically, the investigation will focus on the following areas:

The systems Shein has in place to limit the sale of illegal products in the European Union, including content which could constitute child sexual abuse material, such as child-like sex dolls.
The risks linked to the addictive design of the service, including giving consumers points or rewards for engagement, as well as the systems Shein has in place to mitigate such risks. Addictive features could have a negative impact on users' wellbeing and consumer protection online.
The transparency of the recommender systems that Shein uses to propose content and products to users. Under the DSA, Shein must disclose the main parameters used in its recommender systems and it must provide users with at least one easily accessible option that is not based on profiling for each recommender system.