Budweiser Budvar is celebrating its first year on the Jordanian market
Budweiser Budvar is celebrating its first year on the Jordanian market
16.05.2022 / 18:30 | Aktualizováno: 16.05.2022 / 18:40
Beer from the Czech Republic, which considers its production to be a national treasure, has been available also in Jordan since last May - a traditional Czech lager Budweiser Budvar with more than a century of tradition.
Jordanian customers can now appreciate its qualities thanks to the successful cooperation of the Czech brewery with the Jordanian company Albina & Hanna, which Budweiser Budvar not only supplies to a number of specialized licensed liquor stores in Amman and Aqaba, but also sells it through its e-shop. "We are glad that we managed to get our lager Budweiser Budvar Original to another interesting market in the Middle East and that this traditional Czech beer makes people happy in Jordan as well. In cooperation with an experienced importer, we are gradually expanding distribution, most recently in the field of on-line sales. Especially if tourists return to Jordan after the covid, we believe that in 2022 we could triple our sales compared to last year, " says Jaroslav Brom, Business Development Executive, who prepared the current strategy for Jordan.
